Good news, Deadpool 2 has been confirmed!
Crucially though, as well as the cast, crew & director Tim Miller, who were all pivotal to the film’s success, the marketing team should also be back.
Deadpool’s marketing was ingenious when it came to promoting the film and gave us tonnes of content to get us hyped about the film, almost being given free reign in how to go about it. Deadpool’s ‘R’ rating & the characters outrageous sense of humour allowed this but they had to be clever when portraying this to the mass market. Using the character, the marketing team waged a relentless marketing siege of every platform you could think of. Billboards bearing poop emoji. Ryan Reynolds massaging Conan O’Brien with panda tears, an email newsletter & even a Tinder profile, to name a few.
— Hugh Jackman (@RealHughJackman) December 24, 2015
The best weapon in the Deadpool marketing team’s utility belt was, without doubt, Ryan Reynolds. Where does Ryan Reynolds end and Deadpool begin? Reynolds has been a one-man wrecking ball of promotional material, and showed no sign of slowing down. Since his casting as Wade Wilson/Deadpool in X-Men Origins: Wolverine, where he played a very watered down version that wasn’t faithful to the source material (blame the script), fans were pleading for a solo film featuring Reynolds and from the beginning he has been completely invested in the character, which is a huge reason as to why the marketing campaign and film itself was so successful.
Only a few hours left for Oscar voting. Too late for a write-in campaign for an ineligible movie? pic.twitter.com/kR4nrRrULv
— Ryan Reynolds (@VancityReynolds) February 23, 2016
The first film to date has made just over $750 million and in Fox’s X-Men cinematic universe is the highest grossing film. This may have swayed plans for future films with Deadpool being considered to make appearances in other ‘X’ films & with the success of Deadpool, with it’s R certificate, it may also sway more superhero films to go down that route. The worry is that the higher rated certificate will cancel out a large part of the audience, but as it has been shown… As long as the film is good, it won’t hold back on making big money amongst an older audience.