Category - Clocked

The game of life, real and virtual.

WATCH: How All Video Games Are Made Of Tiny Triangles

Games today are meticulously detailed. They’re mysterious and heartwarming, and colorful and stylized. And that makes them a technical challenge. Though computing power has skyrocketed, gamemakers keep competing to add more detail to their games, pushing the limits of what even the newest technology can compute. Game technology needs to constantly keep up with gamemakers’ creative ambitions.

WATCH: How Free Games Are Designed To Make Money

The "freemium" business model allows us to use an app for free with the option to purchase additional features. In the case of games, that model can fundamentally alter the user experience, from gaming to getting gamed.

By collecting troves of data on how users play their games, developers have mastered the science of applied addiction. And with the rise of "freemium" games that rely on micro-transactions, they have good reason to deploy the tools of behavioral psychology to inspire purchases.