We Love Wipes

Using social media to find out what consumers really want…

Apps Branding Innovation Social Media

Changing the way manufacturing business can reach consumers through social

Navada has partnered with one of the world’s biggest manufacturer of nonwoven materials used for wiping products, Suominen Corporation.

We are helping Suominen to connect directly with consumers. By using digital channels this manufacturing giant can interact with consumers to hear valuable experiences, opinions and insights and utilise these “Social R&D” results when developing future nonwoven materials for wiping products.These activities also provide a channel to share valuable facts and educational information to consumers using today’s style and methods.

Building up a huge focus group of consumers on Facebook, using Twitter live chats and funnelling activities through a campaign website we have established a platform for bi-directional communication and confirmation on what the global consumer base really want.

Who should care?

Marketing directors, business & product development teams, sales and management teams from manufacturing sector who are looking to innovate, communicate and lead their industries.