Sky At The Races

Helping a sports broadcaster reach over 150 million people a month online…

Broadcast Social Media

Growing digital engagement for conventional broadcasters

We have been working with At The Races, sports broadcaster and media platform, to grow digital engagement with their audiences across the UK and Ireland.

Starting with a digital strategy, Navada has supported the growth of social media channels by focusing on the integration of broadcast content, developing entertaining gaming, competition and advertising mechanics across the channels and through close collaboration with At The Races marketing department, commercial and broadcast teams.

Navada has developed an ‘ATR 360’ strategy to further grow the digital reach of the business, integrate fully with broadcast and to help further commercialise digital engagement.

Navada helpedAt The Races reach an average monthly social reach of 150 million potential people, with the brand across Facebook, Twitter, Instagram and YouTube.

Who should care?

Broadcasters, media publishers and content businesses who want to to extend the value of their core offerings into the digital world. Marketing directors, producers and commercial teams who want to commercialise digital content and engagement.

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